Welcome to Purodem®

Natural Skincare & Therapeutic Formulation Courses

Online training in natural skincare and therapeutic formulation, for skincare brand-builders, complementary therapists, and anyone who wants to learn it from the ground up.

"I'm Deana Kassim, an aromatherapist, skincare formulator, and educator with over 20 years in the therapy sector. I founded Purodem because I wanted a school that explains why each formulation works the way it does, and where students are properly looked after from start to finish."
FullSizeRender
Deana Kassim
Founder & Lead Educator, Purodem

What We Teach

Purodem is, at heart, a school of formulation. Everything taught here comes back to one skill: taking plant-based ingredients and bringing them together into something safe, stable, and genuinely useful.

That skill leads in two directions. Some students are here for cosmetic formulation, learning to create skincare for themselves, for clients, or for a brand they’re building. Others are here for therapeutic formulation, using essential oils, vegetable oils, hydrolats, and plant actives to build products around a person’s wellbeing needs. The underlying craft is the same, which is why both live comfortably under one roof.

Whichever direction you’re heading, the teaching is built from the ground up, ingredient by ingredient, principle by principle, so the why always comes alongside the how.

Our Courses

Purodem offers two qualifications, each one a full course in its own right, and a natural starting point depending on where your interest lies.

Integrative Therapeutic Formulation (ITF)

Learn to formulate for an individual client, from the consultation through to a product where you can justify every decision.

This is a two-stage qualification, a Level 3 Foundation Award and a Level 4 Diploma, that takes you from first principles through to independent practice with clients. You’ll work across the full therapeutic palette (essential oils, vegetable oils, hydrolats, plant extracts, and functional ingredients) and four formulation bases, building real skill in applied anatomy and physiology, safety reasoning, consultation and client records, and formulation decisions you can defend.

It suits anyone bringing formulation into a practice they already have, building a therapeutic practice from scratch, or wanting to work with a wider palette than essential oils alone.

At a glance:

  • 11 modules across two qualifications
  • 30 supervised client case studies at Level 4
  • 3 years’ access on the full pathway
  • No prior formulation experience needed

Diploma in Natural Skincare Formulation (NSF)

Learn to create skincare that is safe, stable, and effective, and to understand the choices behind every formulation you make.

This is a genuinely beginner-friendly diploma that takes you from first principles through to confident, independent formulation. You’ll work across the core cosmetic systems (emulsions, anhydrous formulations, gels, and surfactant-based products), building real technical skill in ingredient function, formulation structure, good manufacturing practice, and systematic product development.

It suits anyone formulating for themselves, developing a product range, or building a skincare brand on solid ground.

At a glance:

  • 8 structured modules
  • 2 years’ access
  • Suitable for complete beginners
  • Supports personal, professional, and brand-development pathways

Hear More From Us

Join the Purodem mailing list and Deana will show you around the school: what we teach across natural skincare and therapeutic formulation, and a few of the Journal pieces readers find most useful.

After that, there’s no newsletter schedule to fill. You’ll hear from her when there’s something worth reading, or when enrolment opens on one of the courses.

This field is required.
This field is required.

We’ll send a short email asking you to confirm. No spam, and you can unsubscribe at any time.

How Our Courses Work

Every Purodem programme is built around the same idea: that you learn formulation best when the teaching is structured, when there’s someone to ask, and when what you make actually has to work.

In practice, that means:

  • Multi-module learning that builds your understanding step by step
  • Tutor support throughout: feedback, answers to your questions, and a real person at the other end
  • Applied, case-based assessment that mirrors how formulation works in practice
  • Safety running through everything: dosage, contraindications, stability, and preservation, taught as an integral part of formulation
  • A clear sense of what each course equips you to do, so you finish with a realistic view of your own skill

What Our Students Say

Our students come from all kinds of backgrounds: complementary therapists, nurses and healthcare professionals, skincare formulators, and people who simply wanted to take their interest further.

Purodem® Journal

The Journal is where we think out loud about formulation: the materials, the methods, and the reasoning behind a product that is safe, stable, and genuinely useful. Articles and references for practitioners, students, and formulators who want to understand the reasoning behind the method.

This field is required.

We’ll send a short email asking you to confirm your address. No spam, and you can unsubscribe at any time.